Traditional Agricultural Grazing
Livestock grazing and haylage production generate under £150–£300/acre/year, with heavy wear on soil and exposure to subsidy reductions.
< 0.5% Annual Return
Agricultural & Land Diversification · Sussex & Kent
Turn underused land into
£2,000–£10,000/mo.
With BPS phased out and grazing yields sitting below 0.5%, secure dog walking fields represent one of the highest-yielding, hands-free rural diversifications in the South East. We handle everything from site feasibility, council planning guidance, and 1.8m (6ft) fencing specifications to turnkey automated booking software.
£2,000–£10k/moTypical monthly revenue
100% AutomatedNo manual gate manning
Sussex & KentLocal on-site specialists
Turnkey Field Conversions
Sussex & Kent · 1.8m Fencing & Automated Gate Systems
100% Automated
Flat Monthly Plans from £29/mo
Estimated Monthly Takings
£2,000 – £10,000+
Based on £12–£26 per session across 1–4 zones at 50–75% capacity.
Capital Payback Period
6 – 12 Months
Rapid payback on initial 6ft fencing, gates, and all-weather parking.
Daily Labor Required
Under 15 Mins / Day
Fully automated 4-digit gate access, direct Stripe payouts, zero phone calls.
Local Authority Coverage
Sussex & Kent Wide
Deep expertise in Wealden, Rother, Mid Sussex, Lewes, Ashford, Tunbridge Wells.
The Commercial Case
High-margin return.
Zero daily hassle.
Traditional agricultural grazing returns less than 0.5% return on capital. Converting a 1.5–2 acre redundant paddock into an exclusive dog walking field unlocks high-frequency, year-round revenue.
Intensive Farm Enterprises
Glamping, farm shops, and wedding venues require massive upfront capital (£100k+), complex licensing, staffing, and heavy weekend operational labor.
Secure Dog Field Solution
Turnkey, Passive & High-Demand
Generates £24,000–£72,000+/year with 100% automated padlock access, minimal ground wear, and zero daily staff required.
Request Site Appraisal →End-to-End Methodology
The 6-stage field
conversion blueprint.
We guide landowners through every step of the journey — from initial planning and fencing specifications to automated entry systems and launching your booking engine.
Stage 01
1
Site Appraisal & Viability
On-site survey evaluating road access, highways visibility splays, vehicle turning space, ground drainage, and acoustic buffer distances (BS 4142) from neighbouring dwellings.
🧭 Access & Acoustic Audit
Stage 02
2
Planning & Change of Use
Strategic Change of Use packs (Sui Generis outdoor recreation) backed by national Planning Inspectorate precedents (APP/P0119/W/25/3367827). Up to 94.4% approval rates with DMRB CD 109 visibility splays and BNG Small Sites Metrics.
🏛️ Precedent-Backed Planning Pack
Stage 03
3
1.8m Fencing & Airlocks
Detailed containment specification: 1.8m (6ft) high-tensile wire mesh (Tornado/badger netting), anti-dig bottom skirting (turned out 300mm), and double-gated vehicle airlock holding bays.
🔒 6ft High-Tensile Security
Stage 04
4
Hardstanding & Parking
All-weather MOT Type 1 aggregate or permeable plastic gravel grid parking for 2 vehicles max per session, eliminating winter mud, vehicle collisions, and road congestion.
🚗 Mud-Free Vehicle Hardstanding
Stage 05
5
Padlocks & Access Control
Installation of smart offline algoPIN™ padlocks (igloohome Smart Padlock 2) or 4-digit code rotation calendars, timber field shelters, dog waste stations, and optional agility tunnels.
🔐 Automated Code Dispatch
Stage 06
6
Software Launch & Takings
Turnkey deployment on Dog Field Solutions: flat monthly software tiers from £29/mo + pence per booking, dynamic 30m–120m pricing, direct Stripe payouts to your bank, and immediate local launch promotion.
🐾 Turnkey Launch & Bookings
Real Infrastructure
Built to withstand
all four seasons.
Every element of our field conversion specification is engineered for zero maintenance, escape-proof containment, and year-round high-margin revenue.
Open Meadow & Grass Run Specification
Engineered for high-drive dogs, reactive rescues, and sighthounds. Heavy-duty timber strainer posts with graduated high-tensile wire mesh.
- 1.8m (6ft) height standard throughout
- Anti-dig bottom wire skirt turned out 300mm
- Double-gate drive-in airlock holding bay
- Max 2 vehicles strictly enforced on driveway
Mud-Free Sand Pit & All-Weather Zones
Convert redundant menages or sand arenas into premium mud-free play zones for sensitive paws, puppy recall, and winter storm resilience.
- Zero winter mud & instant drainage
- Sensory paths, hollow log tunnels & agility ramps
- Covered timber shelter & dog wash troughs
- Attracts premium £14–£26/hr pricing
Filtered Canine Splash Water Zones
Custom enclosed filtered splash pools for water-obsessed breeds. Designed with a safe 1ft (30cm) wading depth, circulation pumps, and non-slip safety entry ramps.
- Safe 1ft (approx. 30cm) wading depth for dogs of all sizes
- Continuous sand filtration & clean circulation
- Artificial turf & pea gravel splash surrounds
- High-demand summer revenue driver (£15–£26/hr)
Smart Keypad Gate Access (igloohome)
Zero Wi-Fi or mains electricity required at your gate. Works just like an online banking security token—automatically generating unique time-bound PIN codes for each visitor's session.
- IPX7 waterproof rating (-20°C to 50°C frostproof)
- Up to 9-month battery life (USB-C rechargeable)
- Hardened boron steel shackle (15kN cut force)
- Automated PIN distribution — no keys or manual calls
Local South East Coverage
On-site appraisals across
Sussex & Kent.
Based in East Sussex, our team provides hands-on site visits, planning strategy, and full installation consultancy throughout the South East.
East Sussex
Wealden, Rother & Lewes
Full on-site appraisals, planning application assistance, and fencing contractor coordination across all East Sussex rural districts.
Hailsham
Heathfield
Lewes
Uckfield
Battle
Rye
Crowborough
Eastbourne
Polegate
Pevensey
West Sussex
Mid Sussex, Horsham & Chichester
Turnkey conversion and software setup for equestrian yard conversions, country estates, and agricultural holdings across West Sussex.
Haywards Heath
Burgess Hill
Horsham
East Grinstead
Crawley
Billingshurst
Midhurst
Chichester
Kent
Tunbridge Wells, Sevenoaks & Ashford
High-demand dog walking catchment zones across the Weald of Kent, Tonbridge & Malling, Maidstone, and Canterbury districts.
Tunbridge Wells
Sevenoaks
Tonbridge
Ashford
Maidstone
Canterbury
Cranbrook
Tenterden
Faversham
Tailored Engagement Models
Choose your field’s
conversion pathway.
Whether you need strategic feasibility guidance or a complete hands-off build and software launch, we have a package suited to your land.
Blueprint
Feasibility & Planning
For landowners planning their own build who want expert validation and planning packs.
Consultation/ Custom scope
- On-site land appraisal & visibility audit
- Digital CAD perimeter & airlock layout
- Acoustic & highways risk assessment
- Planning permission application strategy
- Detailed materials & fencing spec bill
Most Popular
Turnkey
Full Conversion Build
Complete end-to-end management from bare pasture to opening day ready.
Turnkey Project/ Phased build
- All Stage 01–05 conversion management
- Fencing contractor tender & quality checks
- Double-gate airlock & hardstanding build
- 4-digit rotating padlock hardware install
- Dog waste station & field shelter setup
- Dog Field Solutions software deployment
Software & Launch
Booking Engine & GTM
For existing fenced fields or ready-to-open paddocks wanting automated operations.
From £29/mo + pence fee
- Flat monthly pricing (from £29/mo + pence per booking)
- Automated gate padlock code rotations
- Smart re-sale cancellations & refunds
- Dynamic 30m–120m pricing & off-peak rules
- Local SEO & Google Business launch setup
Proven Rural Model
Multi-Zone Field Conversion
Transforming redundant agricultural acreage into a high-demand canine destination with 4 independent bookable zones: an open Grass Meadow Field, Soft Mud-Free Sand Arena, Filtered Canine Splash Pool (1ft safe wading depth), and Sensory Enrichment Garden.
£4k–£10k+
Monthly Takings
100%
Automated Gate Codes
From £29
Flat Monthly Plans
Operates 7 days a week with zero manual gate opening, dynamic 4-tier duration pricing, and direct automated payouts via Dog Field Solutions.
Landowner Answers
Frequently asked
conversion questions.
How much land do I need to create a viable dog field?+
Between 1 and 3 acres is ideal for a single high-quality dog walking field. This provides ample running distance for energetic breeds and sighthounds while fitting easily within planning parameters for rural pasture. For sites with 4+ acres, creating 2 or 3 separate bookable paddocks multiplies your monthly income significantly.
Do I need planning permission in Sussex and Kent?+
Yes. Commercial hire represents a Change of Use to Sui Generis outdoor recreation. Well-prepared applications achieve up to a 94.4% approval rate across rural UK authorities. Under NPPF Paragraph 88, councils are instructed to support farm diversification. National Planning Inspectorate precedents (e.g. APP/P0119/W/25/3367827 and APP/Z1510/W/24/3351199) establish that post-and-wire fencing and meadow use are fully reversible, preserve Green Belt openness, and rest soil without permanent concrete structures. We prepare your complete application pack—including DMRB CD 109 highways visibility splays, vehicle turning drawings, and BS 4142 acoustic risk mitigation—tailored to Wealden, Rother, Mid Sussex, Lewes, and Kent councils.
What fencing specification is recommended?+
We specify 1.8m (6ft) high-tensile wire mesh (Tornado/badger wire netting style with graduated spacing). Fencing must include an anti-dig skirt (wire turned out 300mm along the turf or trenched), heavy-duty timber strainer posts every 50m, and an airlock drive-in holding bay so visitors can drive in and lock the outer gate before releasing dogs.
How does the automated gate code system work?+
Our software pairs with high-security 4-digit mechanical or smart rotational padlocks. You set your planned code rotation schedule in the online dashboard (e.g. rotating every 2–4 weeks). When a customer books for a future date, their confirmation pass automatically dispenses the exact code that will be active during their visit. Zero phone calls, zero manual text messages.
What are the typical setup costs and ROI timeline?+
Typical turnkey conversion costs for a 1.5–2 acre paddock (including 1.8m fencing, gates, airlock, all-weather hardstanding parking for 2 cars, and signage) range between £8,000 and £18,000 depending on perimeter shape and access track requirements. With average takings of £2,000–£4,500/month, most landowners achieve 100% capital payback within 6 to 12 months.
Will a dog field affect my agricultural property relief (APR) or business rates?+
Dog fields are commercial non-domestic hereditaments and are assessed for business rates by the VOA. However, most single-field operations with rateable values under £12,000 qualify for 100% Small Business Rate Relief (SBRR), meaning £0 business rates payable. We advise consulting your land agent or accountant regarding APR/BPR inheritance tax planning.
Sussex & Kent Landowners
Request your free
site appraisal.
Tell us about your land or redundant paddock. We’ll review aerial topography, road access feasibility, and council planning suitability, then arrange a local on-site consultation.
Or speak with our team directly: